Established in 2013 through a collaboration between Maxim’s Group and Baptist Oi Kwan Social Service (BOKSS), Kiddy Heart Canteen has been a vital service that offers hot meals to low-income families. Initially focusing on providing nutritious two-dish-one-soup dinners, the Kiddy Heart Canteen has continuously expanded its offerings over the past decade to better support its beneficiaries. Recently, the services have extended to Mong Kok, providing warmth and support to even more families.

Kiddy Heart Canteen plays a significant role in the community by addressing the nutritional needs and health of underprivileged primary school students and their families. In addition to the existing canteens in Tsuen Wan and Yau Ma Tei, a new location was added in Mong Kok last September, further extending care and support to additional communities. From September to December 2023, Maxim's Group provided nearly 3,800 free and healthy breakfasts to beneficiaries each month.

Carey, the Team Leader of Hot Meal Service at BOKSS, said: "Kiddy Heart Canteen is a small community within the larger community. It provides peace of mind to low-income parents who are unable to dedicate time to take care of their children due to work commitments. Simultaneously, it helps children grow up happily and meet their nutritional needs. In the Canteen, we also organize after-school activities to enhance students’ academic and social skills, fostering a sense of warmth and community."

Last September, Maxim's Group and Kiddy Heart Canteen launched the charity campaign “Happy School, Happy Meal” through the “eatie” mobile app. Participants in the virtual world earned rewards by by completing missions and challenges, which were then converted into real-life food donations to Kiddy Heart Canteen. This campaign not only transformed online players’ efforts into tangible support for underprivileged families, but also fostered connections among individuals from different sectors in the community. In total, over 16,000 healthy meals and bread were donated to Kiddy Heart Canteen through the campaign.

Tsuen Wan’s Kiddy Heart Canteen recently organised its first birthday party after the COVID-19 pandemic. Nearly a hundred of children and parents from low-income families were invited to celebrate the Mid-Autumn Festival. Maxim’s Group prepared delicate birthday cakes, mooncakes and mini cookies for the participants, spreading love and care throughout the community. Through various games and activities, the party strengthened the supportive network among members.

Last year, Maxim’s Group’s Genki Sushi successfully held "Little Chef Sushi Workshop”. Twelve pairs of children and parents from Kiddy Heart Canteen participated in the event and learned the art of sushi making from professional sushi chef. Participants like Peter, who has had his first sushi-making experience, said, "I’m very happy that there’re so many activities available [in the Canteen]. I’ve also made some new friends. I’m very grateful to Kiddy Heart Canteen and Genki Sushi for giving me such an unforgettable experience!"

Maxim's Group also collaborated with Greeners Action to organize a mooncake box upcycling workshop. Participants learned about waste management in Hong Kong and the concept of upcycling by transforming waste into valuable items. Tracy, one of the participants, mentioned, “This workshop demonstrated creative ways to reuse waste with imagination.”

Moving forward, Maxim's Group will continue to organize diverse range of caring activities, promoting sustainable community development and creating a more harmonious society.

Food Angel organised the first “World Food Rescue Week 2024,” bringing to the city a series of food-saving activities. As a close collaborator of the NGO, Maxim’s Group fully supported “World Food Rescue Week 2024” by calling on the community to save surplus food, thereby minimizing waste and collecting food for those in need. Through a city-wide network of food donation points, this initiative successfully gathered 53 tonnes of food, helping Food Angel to prepare over 240,000 loving meals and food packs, extending care to the elderly and families in need and e promoting the habit of food donation among the public. 

To promote food-saving education, Food Angel became the first charitable organization in Hong Kong to establish a presence in The Sandbox metaverse by integrating the principles and knowledge of food rescue into online missions. Players can experience the daily operations of Food Angel through various mini games, from collecting food, processing ingredient and meal distribution, providing a refreshing and innovative gaming experience. Maxim’s also incorporated various activities themed caring, waste reduction, and food saving into the “Food Angel Food Rescue World" metaverse, enabling the public to learn while having fun.

In support of "World Food Rescue Week", Maxim's Cakes and arome Bakery, both under Maxim’s, launched special offers. Players who complete game missions in the metaverse and register as new members on the Eatizen mobile app can enjoy exclusive food discounts. This incentive aims to motivate more players to actively participate in activities and further promote the concept of food saving among the public. 

Additionally, to facilitate active participation in food donation efforts, Food Angel set up over 200 limited-time pop-up donation points and mobile donation vehicles across various districts in Hong Kong during the event. Ms. Lee, a citizen who donated surplus food to a mobile donation vehicle, shared: “I often have a lot of snacks at home that end up expiring and have to be thrown away, which is very wasteful. But now I can donate these extra snacks to those in need, not only reducing waste but also bringing joy to others – it’s a win-win.”

As part of the long term collaboration with Food Angel, Maxim’s has consistently donated various festive foods such as Chinese preserved sausages, mooncakes, rice dumplings, and surplus bread to Food Angel, spreading warmth to those in need. Maxim’s will continue to actively support the caring initiatives of various charitable organizations, fulfilling its mission of connecting communities with great food.

In collaboration with Food Grace, Maxim's organized the "WeGen Care Soup Sharing and Home Visits" at which Care Ambassadors took the lead as nutritionists and chefs to prepare wholesome and low-carbon nutritious soup. This delightful soup was crafted using beetroot cultivated by a local farm through WeGen farming, and surplus ingredients collected from the wet market. By incorporating WeGen crops with zero pesticides and zero chemical fertilizers, this event shared the nutrition and taste of nature to the community.

In addition, Maxim’s donated 500 boxes of MX Preserved Sausage Giftbox, together with care soups, daily necessities, and heartwarming hand-drawn cards by volunteers. These Goodie bags were delivered to singleton elderly living in the Kwai Tsing district, sharing the fruits of “WeGen farming”. This activity also welcomed volunteers to participate along with their children, encouraging the younger generation to actively participate in volunteer service and learn to care for the community.

Maxim's has always been a supporter of charitable activities organized by its corporate partners. In support of Jardine Matheson's volunteering campaign to upcycle used t-shirts, Maxim's collaborated with the Group's F&B app Eatizen to contribute nearly 300 pieces of old uniforms. In collaboration with Dress Green, a social enterprise dedicated in repurposing waste into resources, these uniforms were creatively upcycled into cutlery holders and tote bags to minimize the pollution and waste in the fashion industry. 

For over a decade, Maxim’s has spearheaded the "Love Bread Campaign" in partnership with food banks such as Feeding Hong Kong, Foodlink and Food Grace. Volunteers collect leftover bread from Maxim's Cakes and arome Bakery and distributed to underprivileged families, elderly and the homelessness. As part of the "WeGen Neighbourhood" initiative, Maxim’s launched a citywide Love Bread Reward Program which rewarded volunteers with the highest participation in the campaign through the above food banks in April, the program encouraged involvement of the wider community to get involved in green volunteer services .

Having received overwhelming response last year in its three sessions last year, the coffee grounds tie-dye workshops had returned as part of the “WeGen Neighbourhood” this year. Once again partnering with Eco-Greenergy, volunteers upcycled coffee grounds collected from Maxim’s Japanese restaurants into eco-friendly dyes. These dyes were skillfully used to create tote bags and shawls adorned with dazzling tie-dye patterns, inspiring the community to embrace arts and waste reduction in their lives. 

Additionally, Maxim’s also co-organized the "Silver Hair Yum Cha O2O" with The Jade Club and Hong Kong Sheng Kung Hui Welfare Council. Over 250 elderly, family members and volunteers enjoyed dim sum together, rekindling cherished memories of past yum cha moments, fostering a heartwarming atmosphere of respect and care for the elderly.